Why is New York called "Big Apple"?

Ever wondered why phrase "Big Apple" associated with New York. No, infact it has nothing to do with apples as such.

It was just a term coined by John J. Fitz Gerald, a sports writer for the New York Morning Telegraph, with reference to horse trading. But during those days many journalists used the term "Big Apple" to refer various other big cities.

New York, Big Apple, NYC

By the 1960s, "the Big Apple" was known only as an old name for New York. But in the early 1970s the New York Convention and Visitors Bureau (now NYC & Company, the official marketing and tourism organization for New York City), under the leadership of its president, Charles Gillett, begin promoting "the Big Apple" as the city's moniker.

So basically I feel its just another marketing strategy that paid off big time and New York became Big Apple for the world. What do you feel, do comment.

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